Biblioteca da Universidade do Minho

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European cases in marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe Monografia Publication Burr Ridge : Irwin, cop. 1994 Description XIII, 525 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer Monografia Publication Burr Ridge : Irwin, cop. 1994 Description X, 198 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle Monografia Publication Homewood : Irwin, cop. 1993 Description XVIII, 556 p. : il. gráficos ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter Monografia Publication Boston : McGraw-Hill, cop. 1998 Description XXIV, 630 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Product management / Donald R. Lehmann, Russell S. Winer Monografia Publication Boston : McGraw-Hill, cop. 2005 Description XV, 494 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing research / Donald R. Cooper, Pamela S. Schindler Produtos Computador Publication Boston : McGraw-Hill Irwin, cop. 2006 Description XIX, [6], 790 p. : il., color. ; 29 cm + 1 disco óptico (DVD-ROM) LocationBiblioteca Geral da Universidade do Minho Availability Available (8).

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Consumers / Eric Arnould, Linda Price, George Zinkhan Monografia Publication Boston : McGraw-Hill, cop. 2004 Description XXV, 845, 22 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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